Untold Fable partnered with Monzo to create a five-part online explainer series designed to help younger audiences feel more confident about their finances.

Supporting the launch of Monzo’s Sunday Times bestselling "Book of Money", the campaign set out to make financial education warm, human and genuinely easy to understand.

In just 10 weeks from brief to launch, we delivered a digital-first activation built around clarity, relatability and smart creative execution.

The series blends clean motion graphics, warm lighting and a relaxed visual tone to translate financial jargon into simple, everyday language. Fronted by food blogger and lifestyle creator Shu Lin, each episode offers practical guidance in a grounded, conversational style that resonates strongly with Gen Z and millennial viewers.

The result: more than 7 million views across platforms and a standout example of how thoughtful production can turn financial advice into compelling, accessible content.

We commissioned director Melody Berkery from our network, whose intuitive, people-first approach shaped the tone and visual identity of the series.

Melody crafted an inviting aesthetic that aligned seamlessly with Monzo’s mission to demystify savings and financial wellbeing for younger audiences. Her collaborative process ensured each episode flowed naturally between practical tips and real human insight, capturing the sincerity at the heart of the campaign.

Her direction not only helped the series surpass 7 million views but also transformed finance into something honest, relatable and easy to understand.