We are looking for photographs for a banking brands global airport campaign. The campaign will take what could be "boring" banking terms and making them human, personable and emotive to their audience. We're looking for images that could represent themes through peoples lives and/or businesses. Using not only your fresh, authentic photography that reflects the energy and diversity of their global audience, but having your input on what imagery you think works to these themes. We want to tap into imagery that captures a sense of spontaneity and authenticity—content that resonates with diverse communities worldwide. The images should feel natural and uncontrived, reflecting real-life moments that are culturally significant and visually engaging

We’ve established clear photography standards – please upload photos that match this criteria for a chance for your work to be commissioned:

• Authentic: Real, authentic, and true-to-life photography, avoid overly retouched images, CGI, and mixed media. Shot from the hip Imagery should feel candid, in- the-moment, and unposed. We’re looking for a documentary-style aesthetic that’s raw yet polished.

• Point of view photography - immersive compositions captured from multiple angles, hinting at a person behind the camera.

• Premium: Finding beauty in the mundane elevates our photography beyond ordinary. Use light, colour and composition to add a sophistication and elegance to our campaigns

• Simplicity: Imagery should have a clear centre of focus paid with considered balances composition. This gives the sense of poise and allows imagery to be easily understood.

• Use of angles: Integrate angles into the work - 45- and 22-degree angles, from subtle to bold, nodding to our brands famous geometric logo - show subtle angles through the subjects' stance, the landscape, architectural shapes and the treatment of light and shade

What do we need photos of?
We're taking what could be "boring" banking terms and making them human. Show images that could represent these themes through peoples lives and/or businesses.

• Themes:

• Trading

• Wealth

• Freedom

• Investment

• Home

• Nightlife

• Classroom

Inspiration:
Trading images: An image of kids trading sweets, Pokemon cards, hand holding lunar NY cards, a father teaches his daughter at the computer, people swapping numbers

Wealth images: A pile of sweets, a huge stack of trainers, a collection of magnets, a row of children’s shoes in different sizes, a woman walking in the fresh air

Freedom images: a small children’s bike, a sports car, a plane ticket, a watch

Things to avoid:
- Images that feel like stock – we’re looking for authentic editorial quality images from your portfolios
- Any stereotypes
- Any faces you don’t have full release forms for
- Negative scenarios
- Don’t force a 45-degree angle – angles should always feel natural, subtle and never contrived

Media: Digital & OOH, Global, 3 years
Territory: Global – we are looking for submissions from all over the world
Budget: £275 GBP per image
Submission Deadline: 20th February 2025
Location: Global