Content Creator for Alcohol Brand Social Campaign (Sport & Fashion)

We’re looking for a small group of social-first content creators who naturally sit within the worlds of sport (NFL, MLS) and fashion to develop authentic, creator-led content for a prominent alcohol brand throughout the summer.

This campaign is all about creating content that feels native to the platforms it lives on. Rather than traditional advertising, we’re looking for creators who can naturally integrate the brand into the moments they already share with their audiences, producing work that feels culturally relevant, entertaining and genuinely engaging.

The focus is on creators with distinctive creative voices across sport, fashion and lifestyle, whose audiences trust their recommendations and engage with their content.

Skills Needed:

• Experience creating authentic branded content that doesn’t feel like advertising.

• Understanding of TikTok and Instagram content trends and storytelling.

• Confident filmmaker with strong creative instincts and native editing style.

• Strong storytelling skills with the ability to create engaging, everyday moments.

• Comfortable developing original concepts that feel true to their existing content.

• On-camera confidence is a plus where relevant.

Kick off date: August-September

Additional Info:

Potential content directions include:

• Pre-match plans with friends

• Post-match celebrations

• Summer evenings and social gatherings

• Getting ready for an event

• Weekend sporting moments

• Fashion diary content

• Day-in-the-life storytelling

• Behind-the-scenes moments

• Travel or festival content