Licensing stills of people participating in wellbeing activities

Brief

We're looking to licence stills for an upcoming project for a brand’s alcohol education platform.  The platform is focused on helping people make informed choices and moderate their drinking. We’re refreshing the website with a bright, modern, and optimistic design, and we’re seeking images to align with this new look.

We’re looking for landscape, contemporary shots with a light, airy tone that convey clarity and approachability (yes, model releases are required!). Our ideal images will subtly promote a balanced lifestyle, featuring real people 'engaged in wellness environments in authentic settings'.

We’re looking for images shot in Europe, USA, West Africa, Asia-Pacific, and Latin America.

We need candid moments of people from dynamic angles in soft lighting with warm or pastel tones that feel optimistic and inclusive.  The inclusiveness is particularly important - we want the user to view the shot and feel a part of the images, so please no images with people with their backs turned towards the camera.  We’re looking for images with the individuals/groups in the foreground, and lifestyle settings behind, and are particularly interested in images that have space around the subjects which allow for clear text across the background. 

The group sizing can be up to 4 people, including pairs and individuals as long as the images show them participating in well-being activities. 

Wellbeing activity examples:

  • Yoga

  • Reading

  • Conversations with loved ones

  • Meditation

  • Exercise

  • Eating healthy foods

  • Arts & Crafts

  • Charity

  • Spending time outdoors

All subjects must look between the ages of 25 and 65. Please do not submit any images with drinks in shot (alcoholic or otherwise).
Please avoid any images that are staged photo-shoots, flash photography, or expressions that aren’t introspective or optimistic.

Terms:

One year paid, then it will live passively for online, digital and social (including the client's website)


Budget: 

£200GBP/$250 USDper image - In-market use 

£350GBP/$450USD per image - Global use 


Deadline: 20th November 2024

Basic Information

Start Date

1st November 2024

Submission Deadline

20th November 2024

Project Delivery

20th November 2024

Location

Global

Deliverables

Usage details:

Term: One year with paid spend, then it will live passively online, digital and social (including the client's website)

Territory: Images will either be licensed for In-market use or global use.

You must submit an Untold Fable release form to prove that you have the legal right to license the image(s) to us for this project. Part of that form will confirm that anyone within the image has agreed to the usage and is over 25.